LOUIS-LOUISE
ARYA LAYA - Naturkosmetik made in Germany
entwickelt und hergestellt in Heidelberg
1905
The foundation stone for the MEG Gottlieb Diaderma House was laid by the renowned alternative practitioner and anthroposophist Max Eduard Georg Gottlieb in Heidelberg in 1905. Gottlieb (born September 19, 1872) was repeatedly confronted with the extremely poor skin condition of his patients who visited him in his practice. At the turn of the century, healthy skin care was not a matter of course. Who let light, air and sun touch their body back then? Or did they value regular personal hygiene with water? Running water, bathtubs and showers were not yet widespread. In addition, the skin was affected by many diseases.
Gottlieb wanted to help and decided to stimulate the skin's functions by applying anointing. Based on tried and tested recipes from antiquity, he added various medicinal herb extracts to the finest olive oil and developed various "skin function oils". Unusual for the time, he gave these skin function oils a general name: DIADERMA. DIADERMA means "through the skin" in Greek. This gave rise to one of the first body care brands that already relied on high quality natural active ingredients. This made him a pioneer in the history of natural cosmetics in Germany. Building on these first skin function oils, over the years he developed a whole body care range alongside medicines and remedies, which he sold to pharmacies, drugstores and health food stores.
At the same time as Gottlieb in Heidelberg, Fritz Bräutigam founded the company ARYA LAYA (pronounced: aːria laːja) in Hanover. The name comes from Sanskrit, an ancient Indian scholarly language. It means "bearer of beauty" and is symbolized by a butterfly, which stands for transformation, naturalness and beauty.
In 1923 Gottlieb died and since Gottlieb remained childless, the company was passed on to his long-time employee Clara Schmalz. Today the company is still owned by the two siblings and shareholders, Dr. Wolf-Dieter Schmalz and Mrs. Brigitte Bethke-Jaenicke. The managing directors are Dr. Wolf-Dieter Schmalz and Christin Lüdemann.
1970 - 2000
In 1970, the ARYA LAYA company was taken over by MEG Gottlieb Diaderma-Haus. ARYA LAYA natural cosmetics had already been produced according to the guidelines for health food stores that were valid at the time. Under the new owner, ARYA LAYA became the exclusive brand for health food stores. The ARYA LAYA range was expanded and optimized with additional products. Always in strict compliance with the neuform® quality guidelines. DIADERMA continues to be sold in drugstores, pharmacies and food retailers.
In the 1980s, the company began to develop different series based on skin type, and some products from the ARYA LAYA range were reformulated and integrated into series.
In 1984, Dr. Wolf-Dieter Schmalz developed the "Classic" fat-moisture balancer. The fat-moisture balancer became a bestseller in health food stores, won multiple awards and is still the best-selling cosmetic product in health food stores. Today, it includes a whole fat-moisture balancer series. In recent years, the Aqua Vital, Cell Repair and Aloe Vera variants have been developed.
Since 2001
Preserving tradition and reformist ideas still form the benchmark of our entrepreneurial activities today, combined with innovations and research into ever new products made from natural active ingredients such as plant extracts, essential oils and waxes. Even more than 115 years after the company was founded, we still develop all ARYA LAYA and DIADERMA products in our laboratory in Heidelberg, produce all creams, serums, baths, lotions, oils, etc. here in our family-run natural cosmetics factory and ship them from here to health food stores, drugstores and supermarkets. Around 40 employees work on the products every day with a lot of heart, passion and, as always, a lot of manual work.
This is how the successful anti-aging care series Exclusive Repair was created with a 5-fold effect against the signs of skin aging for the discerning customer. This series sustainably improves the moisture content, firmness, depth of wrinkles, elasticity and smoothness of the skin. The Exclusive Repair eye care is now the most popular eye care product in health food stores.
Another innovation and a real box office hit is the herbal Botox alternative Hyaluron Miracle Lift based on the powerful active ingredient from paracress. Additional active ingredients beta-glucan from fermented oats and hyaluronic acid provide a real moisture boost for the skin. An express rejuvenation treatment that can be wonderfully combined with the fat-moisture balancer. Two natural talents for radiant and smooth, plump skin.